纸箱包装机械行业分析 Analysis of carton packaging machinery industry

纸箱包装机械在整个包装机械里占着龙头老大的位子，现如今除了大量的生活日用品采用纸箱(盒)包装外，摩托车、机械、仪器、家俱、水产品、水果等都大量采用纸箱(盒)包装。随着国内外对环境保护的重视，国内循环经济的拉动提倡绿色包装，以纸代木、以纸代塑大量推广会大量使用纸箱(盒)包装产品。

　　但当前中国的瓦楞纸箱行业早已过了“点石成金”的美好时光，随着原材料的飞涨，各方面成本的提高，为了节约成本，降低不必要的资金损耗，纸箱厂购买机器也不再好高骛远，而是精打细算，不求*好，但求*合适的。不同的机器有不同的目标客户，与之相应的，纸箱机械供应商也不能“千厂一面”、“大小通吃”，而是要认清自己的方向，找准定位，抓住商机，才能在瞬息万变的市场上占有一席之地。

　　因进入纸箱加工业的门坎比较低，一些有业务但没多少资金的人，偏向价廉的中低档机械，你让他们一开始就上高*设备也不太现实，他们想的是：先买低档的转起来，等赚了钱再买好点的。

　　有些眼光远点的人深知:”公欲善其事，必先利其器.”,”一分钱一份货”的道理，买高*的设备怕步子跨得太大，所以选择中*档的。还有些先前买的低档的，因赚了点钱或现有的设备满足不了客户的需求了，所以更换设备的,这一部分的市场也占了相当大一部分。

　　一些实力强，水平高，流动资金雄厚的大型厂家则更倾向于具有超群品质和优越性能的世界顶*的机械设备，也不排除学样看竞争对手买了自已也买的和摆样显示实力的。

　　找准定位后，同时还要立足服务，不懈追求。对于纸箱企业来说，购买设备的价位和性能是可见的，而售后服务则是隐性的。然而，“服务”这个隐性的优势，越来越受到纸箱厂的重视。毕竟买一台设备不像买一个小家电那么简单，其间还要包括装机，保修，后期维护等多道环节。一个纸箱设备供应商如果想要拥有稳定的客户群的话，过硬的售后服务质量无疑是必不可少的。 

Carton packaging machinery occupies the leading position in the whole packaging machinery. Nowadays, in addition to a large number of daily necessities using carton (box) packaging, motorcycles, machinery, instruments, furniture, aquatic products, fruits and so on all use carton (box) packaging. With the emphasis on environmental protection at home and abroad, and the promotion of domestic circular economy, green packaging is advocated. Paper instead of wood and paper instead of plastic will be widely promoted, and a large number of carton (box) packaging products will be used.

But at present, China's corrugated box industry has already passed the good time of "turning stone into gold". With the soaring of raw materials and the increase of various costs, in order to save costs and reduce unnecessary capital loss, the carton factory is no longer ambitious in purchasing machines, but careful in calculation, not good, but suitable. Different machines have different target customers. Correspondingly, carton machinery suppliers should not be "one factory for a thousand factories" or "take all sizes". Instead, they should recognize their own direction, find the correct positioning and seize the business opportunities, so as to occupy a place in the rapidly changing market.

Because the entrance to the carton processing industry is relatively low, some people who have business but not much capital prefer low-cost medium and low-end machinery. It's not realistic for them to get high-end equipment at the beginning. What they want is to buy low-end equipment first, turn it around, and then buy better ones when they make money.

Some far sighted people know that "if the public wants to do a good job, he must first sharpen his tools." and "a penny for a piece of goods" is the truth. They are afraid that they will take too big a step to buy high-end equipment, so they choose middle-end equipment. There are also some low-end ones that have been bought before. Because they have made some money or the existing equipment can not meet the needs of customers, so they replace the equipment. This part of the market also accounts for a considerable part.

Some large-scale manufacturers with strong strength, high level and abundant working capital prefer the world's top mechanical equipment with superior quality and superior performance, and they can't rule out learning from their competitors to buy what they also buy and display their strength.

After finding the right position, we should also base ourselves on service and pursue unremittingly. For carton enterprises, the price and performance of equipment are visible, while after-sales service is recessive. However, "service" this recessive advantage, more and more attention by the carton factory. After all, buying a device is not as simple as buying a small appliance. It also includes installation, warranty, and later maintenance. If a carton equipment supplier wants to have a stable customer base, excellent after-sales service quality is undoubtedly essential.